At a time when a negative mood seems to reign in Italy, this volume offers a positive portrait of personalities and beautiful places, all diverse, all winners.

Whether it is a case of responsible entrepreneurship or sustainable agriculture, of "good" art or other instances of excellence, the subjects were chosen for their good manners, pride, sense of responsibility and competence, from which their implicit "good taste" stems.

With this series of "Italian portraits", Tod's is celebrating the typically Italian talent for combining beauty with know-how, style with tradition and aesthetics with ethics, having always made this lifestyle their forte.

A style rooted in Italian culture, marked by conscientiousness, refined ideas and a respect for the past and for traditions.

These are images of men of quality, some adult and others very young, who know the meaning of friendship and Italian-ness, and who all agree about that style, apparently innate but actually inherited, and at any rate inimitable.

They are photographed in their own environment, which reflects their attitude founded on doing things well in a concrete fashion and doing good in a sincere way.

In these "Italian portraits", consisting in many interesting images and a few meaningful words, one can recognize that Made in Italy synonymous throughout the world with unmistakable elegance and profound values. They show us an Italy that has not lost its enthusiasm, and is in some respects more united, more determined than before. And ready to take off again.

Donatella Sartorio

In the digital version the photographic narration is supported by the voices of the portrayed personalities themselves, explaining with a few meaningful words the deepest essence of Made in Italy.

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