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Tatiana Gecmen Waldeck

Music and mid-European culture: Tatiana’s personal mix.

A woman of our times whose roots stretch back in history.

Colours for instance: her hands animate a burgundy velvet whilst a light grey caresses her feet: “I never use matching colours because I like the idea of playing with the most feminine accessories we have, the different parts of our body. I don’t mean the most obvious attributes but those that most effectively express what we are”.

Tatiana Gecmen Waldeck, a mid-European aristocrat who speaks Italian, thinks in French and gets angry in Austrian, knows what she wants and not only when it comes to style. Her next step, professionally speaking, is a foray into the world of music. After many years of fashion, marketing and communication strategy, she has finally approached one of her most deeply rooted passions, music and sounds, which she started to cultivate as a child, also thanks to the concerts she went to in Salzburg during the years she lived there. Nowadays, her centre of gravity is London where her partner Alex produces experimental electronic music. It is with him that Tatiana is working on a series of special audio books. She provides the speaker’s voice while he sees to the montage of the sound tracks which, when combined, add up to an all-round experience. The first story focuses on the theme of eroticism. “We also have a music application project in mind involving independent artists”.

With a face that recalls a Madonna of 18th century paintings with dark backgrounds, she does actually have Spanish blood on her maternal grandfather’s side, but mixed with Danish and German roots, whilst her mother is French and her father is Austrian with Czechoslovakian origins. Having lived in Munich and Salzburg before being brought up in Paris, what has pointed a Gecmen Waldeck in the direction of extreme avant-garde culture?

“I was brought up in a contemporary environment”. Her father photographed for Vogue at the time when it was edited by Diana Vreeland in the iconic New York of the sixties: “A scenario that has inspired a book and a documentary I’m working on”. Her mother has always been surrounded by artists, writers and stylists, and her aesthetic sensitivity has seeped into Tatiana’s life as a cultural value and yardstick.

In a Milanese home that flourishes a ping pong table for dining on, a wallpapered corner to the left that recalls an ancient boudoir and an olive green room to the right punctuated with exotic objects from all over the world, we notice that there is a sophisticated selection of international magazines piled up on the chairs: “They’re all to do with friends”. Such as Thomas Persson, editor of Acne Paper, and poet Robert Montgomery, associated with the publication, Another.

What city do you dress for? “My style reflects Paris”.
Which means: daytime casual with a touch of refinement like today’s lacy stockings. Then, in the evening: “I dress up. I can even be quite a different woman, as only the French know how”.

Some tips on how to do it.
“Never conform to the latest trend and always wear things that suit you, plus the special touch of the day. A personal detail that may just be a turquoise eyeliner or a pair of tights in a fun colour”.

Her obsession: clean hair. Because it’s a woman’s natural treasure.
Sub-obsession: the delicate simplicity of a shampoo I only buy from the chemist’s.
Criteria: I follow different colour phases, rather than volumes. But I know what suits me and what doesn’t in terms of shape: I prefer a balloon skirt to any garment in stretch fabric.
Colours: I have been very fond of violet in the past but now I’m having a yellow moment, and my thoughts go to green. I adore tone on tone effects but with strong variations such as apple green and military green. Strange but true: some days I play with colours and prints and get dressed without looking.
Makeup: it varies from day to day: often nothing at all, or just a minor experiment.
Never: anything stretchy.
The novelty: flat shoes at all times.
Always: an assertively sized heel. No stilettos.
Sexy is: dressing up as a nun or in men’s clothes, in other words pretending not to be sexy. If you feel feminine enough, this is a way to be even sexier.
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