How do you become an icon? A character with timeless charm,
fuelled by the choices of a lifestyle that has become legendary.
The secret is the personal and precise way of being even before appearing, that becomes global, never altering its unmistakable and inimitable codes.
A tribute to the eternal influence of icons from the past and present – modern interpreters of a timeless lifestyle.
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men's icons

ALAIN DELON • EDDIE REDMAYNE • STEVE MCQUEEN • MICHAEL FASSBENDER • MARCELLO MASTROIANNI • GEORGE CLOONEY • MARLON BRANDO • COLIN FIRTH • BOB DYLAN • AARON KWOK • JEAN-PAUL BELMONDO • RICHARD GERE • ADRIEN BRODY • JAMES DEAN • KIT HARINGTON • ROBERT REDFORD • BRAD PITT • JACK NICHOLSON • JAMES FRANCO • SEAN CONNERY • LEONARDO DICAPRIO • MICK JAGGER • JARED LETO • WARREN BEATTY • BYUNG-HUN LEE • ROBERTO BOLLE • SEAN PENN • JOHN LENNON • TONG DAWEI • VINCENT CASSEL • PAUL NEWMAN

STEVE MCQUEEN
STEVE MCQUEEN
STEVE MCQUEEN
MICHAEL FASSBENDER
MICHAEL FASSBENDER
JACK NICHOLSON
JACK NICHOLSON
JACK NICHOLSON
TONG DAWEI
TONG DAWEI
TONG DAWEI
EDDIE REDMAYNE
EDDIE REDMAYNE
EDDIE REDMAYNE
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Women's Icons

LAUREN HUTTON • GISELE BÜNDCHEN • JANE BIRKIN • CATE BLANCHETT • AUDREY HEPBURN • ZHANG ZIYI • CHRISTY TURLINGTON • BELLA HADID • ALI MACGRAW • EMMA WATSON • TWIGGY • MARIACARLA BOSCONO • MARIANNE FAITHFULL • TAYLOR SWIFT • CINDY CRAWFORD • KARLIE KLOSS • VERUSCHKA • NAOMI CAMPBELL • BRIGITTE BARDOT • CHARLIZE THERON • BIANCA JAGGER • KRYSTAL • MARISA BERENSON • JOURDAN DUNN • JEAN SHRIMPTON • LIU WEN • BLAKE LIVELY • PAT CLEVELAND

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THE BOOK
ConceptMEMORIA PUBLISHING GROUP
Editorial DirectionCarlo Mazzoni
Editorial CoordinationAlberta Vianello
Graphic designSusanna Mollica