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Silicon Valley. No_Code Life. The book.

The hybrid nature of No_Code (craftsmanship/technology) coincides with the original DNA of Silicon Valley, and this is the reason why we decided to carry out this investigation. Delivered through a new tool to discover the true nature of Silicon Valley: known as one of the most protected areas in the world, the book aims to lift the mystery that surrounds it, documenting its daily life. The 190-page book, published and distributed by Rizzoli International, available from March 23rd, 2021 in the most exclusive bookstores around the world, online at rizzoliusa.com, and on Amazon.

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Masters of Design

The new project titled Masters of Design features the new Tod's No_Code styles, alongside several iconic masterpieces from the history of international design. The campaign aims to accentuate the timeless charisma of the X and X High-Top styles. No_Code’s designer Yong Bae Seok has taken inspiration from the works of select masters of international design. Episode one: Mario Bellini.

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Stories of Contemporary Life Seoul

Tod’s No_Code presents in Seoul, Korea, an exploration of contemporary life, highlighting the synergy between technology and craftsmanship along with the words of authoritative visionaries of different ages and origins. Tod’s No_Code explores the contemporary life through the testimony of creative minds.

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No_Code Shelter: Stories of Contemporary Life Milan Design Week 9-14 April 2019, Spazio Cavallerizze, Museo Nazionale della Scienza e della Tecnologia “Leonardo Da Vinci”

Shelter No_Code - concept by Studio Andrea Caputo - presents an exploration into contemporary life & housing archetypes. A search for a balance between the passion for technology and the fascination for craftmanship through the testimony of eight creative people of different ages and origins.

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Tod's celebrates the beauty, speed, innovation and avant-garde of Seoul by choosing the Korean city as the location for the launch of the Tod’s No_Code project in Asia, plus the worldwide presentation of the No_Code Shoeker #03 created by Korean designer Yong Bae Seok.

Tod’s has created No_Code, an innovation workshop dedicated to experimenters and all those who feel themselves a part of this collective to rewrite the rules. "Tod’s has created No_Code, an innovation workshop dedicated to experimenters and all those who feel themselves a part of this collective to rewrite the rules. Tod’s No_Code moves with fluidity and elasticity, transcending seasons, unbridled by codes, combining the luxury of Tod’s craftmanship with high quality technologies, all Made in Italy.

Tod’s No_Code created a new product philosophy that springs from the marriage of shoe and sneaker using the highest italian craft quality and technological innovation. A third way in which Tod’s is revolutioning ways of moving in the world. A hybrid that combines the finest characteristics of each, carrying innovation forward, embodied also in a new product.

The No_Code Shoeker #01, #02 and #03 goes beyond stylistic codes to make it perfect at any time of day. New materials and treatments result in an unprecedented lightness and a clean and essential design using the finest quality leather. "The No_Code Shoeker #01, #02 and #03 goes beyond stylistic codes to make it perfect at any time of day. New materials and treatments result in an unprecedented lightness and a clean and essential design using the finest quality leather. No_Code is the new mark of belonging in a world where high intensity meetings fade into long weekends, where whatever the event, time or season, is always buoyed up by freewheeling yet impeccable quality.

No_Code Shelter: Stories of Contemporary Life

Tod’s No_Code examines the changes happening in contemporary society resulting from the rapid progression we are seeing in existing codes. We are living in a constantly evolving world, where people’s ways of working are changing, their personal relationships are changing and, as a result, so are their style needs. “Tod’s No_Code” has examined research and studied responses into the contemporary world which are subsequently leading to this rapid social change we’re seeing.

“Hybridization”, the keyword in contemporary culture, is the central theme of the exhibition. The concept behind the exhibition is based on the continuous merging of relationships between two different worlds: the fascination with technology and the charm of traditional craftsmanship. To explore this concept, Tod’s has partnered with internationally renowned architectural firm Studio Andrea Caputo on its “No_Code Shelter: Stories of Contemporary Life” project at the Fuorisalone in Milan from 9th to the 14th April 2019.

The exhibition presents a meeting between the “Tod’s No_Code” philosophy and an installation designed to disrupt traditional codes, creating a space that doesn’t follow a set pathway. To produce an installation in line with the “No_Code” philosophy, Andrea Caputo went back to the roots of architectural design in order to develop and represent the theme of a “shelter”.

The words of authoritative visionaries discuss the challenges of tomorrow in contemporary life, which are documented in eight video interviews. These eight documentaries explore contemporary life through people of different ages and backgrounds who are living in a society that’s rapidly changing its codes, discussing how creatives in various different sectors are reacting to these changes.

The installation is therefore an exploration of a decodified space, presenting various types of shelters. Each shelter showcases a different personal video on the changes in contemporary life. The objective of the exhibition is to explore the origins of our traditional codes and look at how these codes have evolved, to find answers to the challenges of the future in order to understand what the next global style necessities will be.

Silicon Valley. No_Code life.

The video.

This video represents the backstage footage that testimony our on-the-road journey in Silicon Valley in the company of the very well known Iranian/American photographer Ramak Fazel. The pictures were taken in a period between December 2019 and January 2020, just before the explosion of COVID-19. So, this is a portrait of Silicon Valley just before the pandemic-era.

1) Gene and JoAnn Tankersley in their house at 2055 Crist Drive recall the day when Jobs and Wozniak called them over to their garage across the street unveiling their new creation. When they asked what they could use it for, the "Two Steves" responded: "JoAnn, you can put all your recipes on this computer." Her response: "Steve, I prefer my handwritten index cards."

2) Apple Park Visitors Center and the interactive augmented reality installation.

3) Prior to its ascension as a Silicon Valley economic, cultural, and political center, a typical house in San Jose might have cost $100,000, a whisper f today's $1M median home. During a twelve-month period between early 2017 and 2018, the average value of a house in San Jose increased by $100 every hour.

4) Founded in 1991, Buck's Restaurant continues its tradition as a meeting place between Sand Hill Road venture capitalists and technology entrepreneurs. Behind the client Krista Kahl, photographer, an original Apple 1 logic board is kept under lock and key in a wall-mounted diorama.

5) David Moretti, the Creative Director at Apple Media Products, is an avid horseman. Riding Slate acts as a ballast to the executive's daily four-hour commute between his East Bay home and the Apple campus.

Mario Bellini

Renowned Italian architect and designer, Mario Bellini, has designed numerous buildings around the world. Among his most famous projects are the Portello Trade Fair district in Milan, the Tokyo Design Center in Japan, the National Gallery of Victoria in Melbourne and the Department of Islamic Art at the Louvre in Paris. He has received the Compasso d'Oro (Golden Compass) Award eight times, and many of his works are displayed at the MoMA in New York. In 2015 the Triennale Milano awarded him the Gold Medal for Italian Architecture to honour his career.

Totem Brionvega

TOTEM Brionvega is a renowned piece of design work by Italian architect Mario Bellini that was launched on the market in 1970. An object holding a search for primary forms, the simple volume of a cube which leads to modularity and composability, hiding the functions of a Hi-Fi system. From this cube, Bellini brought out a stereo system, speakers included, called the Totem RR130 and launched it on the market in 1970.

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