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Aria d'Italia

Italian stories in eight words

Aria d'Italia is a Tod's project celebrating contemporary Italian lifestyle and its inherent values: talent and passion for quality in every aspect of life, from fine dining to art, from the joy of sharing to cherishing traditions. Through eight key words, a series of personal and professional stories are told; artists, entrepreneurs, craftsmen each in their way representing the essence of the Italian identity. Chapter after chapter, Aria d'Italia becomes an illustrated journey, the feeling of a new generation, brimming with creativity, able to reinvent our country's heritage through entrepreneurial and unconventional artistic ideas.

In September 2022, Aria d'Italia's words and images will come together in a book published in collaboration with Rizzoli International.

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Chapter Three

Heritage

To cherish and preserve traditions and the past through present and future experiences: brothers Aldo and Francesco Sersale, owners of the legendary "Le Sirenuse" Hotel in Positano and sisters Costanza and Theodora Chia, a painter and costume designer respectively, illustrate the network of memories, habits and knowledge handed down from generation to generation.

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Chapter Four

Joy

The joy of sharing and the blending of different cultures. A meeting place in Cernobbio, in producer and director Virginia Taroni's villa, brings together a group of talented young people, all quintessentially cosmopolitan in their own distinctive way. In Palermo, Giuseppe Lanza Tomasi, a parliamentary assistant in Brussels and grandson of the author of the classic novel "Il Gattopardo" opens the door of his house sharing authentic and genuine moments.

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