Seoul's amazing skyline, the power of dance and the unmistakable Tabs sneakers. After its launch in New York City, Tod's reveals the new chapter of In Our Shoes, in Seoul. South Korean K-pop singer Joy together with two male professional dancers are the protagonists. Through her moves the vibrant energy of Seoul and its pop culture is illustrated. At her feet the new Tabs sneakers: a sporty yet sophisticated model, branded with the iconic Gommino detail.
Film Directed: InKon Koh
Photographer: Jiyong Yoon
Creative Directed by Jungah Jin