ARIA D'ITALIA

Contemporary Italian Lifestyle

Aria d'Italia


CONTEMPORARY ITALIAN LIFESTYLE

Aria d'Italia is a Tod's project celebrating contemporary Italian lifestyle and its inherent values: talent and passion for quality in every aspect of life, from fine dining to art, from the joy of sharing to cherishing traditions. Through eight key words, a series of personal and professional stories are told; artists, entrepreneurs, craftsmen each in their way representing the essence of the Italian identity. Chapter after chapter, Aria d'Italia becomes an illustrated journey, the feeling of a new generation, brimming with creativity, able to reinvent our country's heritage through entrepreneurial and unconventional artistic ideas.

Photographer: Guido Taroni
Stylist: Micaela Sessa

In September 2022, Aria d'Italia's words and images will come together in a book published in collaboration with Rizzoli International.

CHAPTER THREE

Heritage

HERITAGE

To cherish and preserve traditions and the past through present and future experiences: brothers Aldo and Francesco Sersale, owners of the legendary "Le Sirenuse" Hotel in Positano and sisters Costanza and Theodora Chia, a painter and costume designer respectively, illustrate the network of memories, habits and knowledge handed down from generation to generation. 

Watch the video

CHAPTER FOUR

Joy

JOY

The joy of sharing and the blending of different cultures. A meeting place in Cernobbio, in producer and director Virginia Taroni's villa, brings together a group of talented young people, all quintessentially cosmopolitan in their own distinctive way. In Palermo, Giuseppe Lanza Tomasi, a parliamentary assistant in Brussels and grandson of the author of the classic novel "Il Gattopardo" opens the door of his house sharing authentic and genuine moments. 

Watch the video