Philosophy
The way we work, our relationships with others and the way we dress are changing.
The Tod’s No_Code brand interprets social changes, offering solutions for our new lifestyle.
The Shoeker (Shoe + Sneaker) is the first expression of the No_Code philosophy: a new hybrid footwear concept created by the Korean designer Yong Bae Seok.
Born in Saudi Arabia into a Palestinian family, architect Tarik Al Zaharna grew up in Luxembourg and studied in Lebanon, England and Germany, before working in New York (at Urban A&O) and Münster (at Bolles+Wilson). Then, in 2008, Al Zaharna decided to move to Dubai, where he opened an architecture studio in 2015. Compared to the classic idea of architecture that can be found in Dubai, Al Zaharna has developed his own alternative path where - as main ingredients - we find sustainability, local culture, and a focus on personal well-being. "Hybrid" is the term that Tarik often uses to describe his architecture and this is why we chose him as "No_Coder" for the Middle East area. In the video, we follow Tarik to his Dubai, a city that is sometimes unexpected, with respect to the clichés and stereotypes that characterize it.
Andrea Trimarchi and Simone Farresin are Studio Formafantasma, an Italian design duo based in Amsterdam, Netherlands. Their work has been presented and published internationally and is in the permanent collection at museums such as the Museum of Modern Art (MoMa) and Metropolitan Museum in New York, Victoria and Albert Museum in London amongst others.
A designer of great masterpieces and revolutionary cars (Lamborghini Miura, Lamborghini Countach) at Bertone, he then worked in a freelance capacity. He is one of the all-time greats. Marcello has conceived some of the most iconic cars in the history of automotive design.
In 2008, After graduating from design school in Italy, Olimpia burst onto the New York media scene in a colourful cloud of charm and humor. Olimpia works with The New York Times, The New Yorker and other interesting companies such as Apartamento Magazine and The Guggenheim Museum.
Astronaut, officer, aviator and entrepreneur, he successfully flew on the Space Shuttle twice. Cheli is the founder of CFM Air, a start-up that designs advanced light aircraft, and Digisky, which develops on-board electronics for sports aircraft. He climbed mount Everest in the summer of 2018.
Entrepreneur, founder of Punkt., a company that offers high-end electronics with a unique, simple design to help us unplug. Neby was one of the survivors of a dramatic commercial expedition that climbed Everest on May 10, 1996. The experience inspired the book “Into Thin Air” in 1998 and the movie “Everest” in 2015.
Car racer, graphic designer, style-icon and entrepreneur, she’s the founder of the London-based creative agency Bow Wow International. She married Camille Jaccoux, a former World Cup and French national team skier, who has been a stunt double for James Bond in the past. Her father, Tetsu Ikuzawa, is a renown international car racing legend.
Industrial and automobile designer, Bangle is best known for his work as Chief of Design for BMW Group, where he was responsible for BMW, MINI and Rolls-Royce motor cars. Today he’s focused on the products and ideas that move us physically or emotionally. Not just “Planes, Cars, Ships & Things that Go”, everything can be designed with passion, innovation and love.
