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Masters of Design

The new project titled Masters of Design features the new Tod's No_Code styles, alongside several iconic masterpieces from the history of international design. The campaign aims to accentuate the timeless charisma of the X and X High-Top styles. No_Code’s designer Yong Bae Seok has taken inspiration from the works of select masters of international design. Episode one: Mario Bellini.

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Mario Bellini Architect and Designer

Renowned Italian architect and designer, Mario Bellini, has designed numerous buildings around the world. Among his most famous projects are the Portello Trade Fair district in Milan, the Tokyo Design Center in Japan, the National Gallery of Victoria in Melbourne and the Department of Islamic Art at the Louvre in Paris. He has received the Compasso d'Oro (Golden Compass) Award eight times, and many of his works are displayed at the MoMA in New York. In 2015 the Triennale Milano awarded him the Gold Medal for Italian Architecture to honour his career.

Totem Brionvega Design by Mario Bellini 1970

The TOTEM Brionvega is a famous piece of design work by architect Mario Bellini, which was conceived in 1970. At first glance, it seems to be a smooth, white cube, embodying the search for primary forms. Once opened, the design object leads to modularity, revealing Hi-Fi functions and hiding a stereo system, speakers included.

Masters of Design ADV Campaign

The new campaign “Masters of Design” signed Tod’s No_Code features the new collection’s styles, alongside several iconic masterpieces from the history of international design. This synergy is captured by photos and videos, embodying the concepts of beauty and functionality that transcend time, within the essence of design itself.

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Mario Bellini is a world-famous architect and designer: eight-time winner of the Compasso d'Oro (Golden Compass) Award, Bellini has 25 of his works in the permanent design collection at the MoMA in New York. Since the 1980s, he has dedicated himself almost entirely to architecture. Among his international projects are the Portello Trade Fair district in Milan and the Tokyo Design Center in Japan. Mario is currently working on the New Polytechnic School of Genoa.

TOTEM Brionvega is a renowned piece of design work by Italian architect Mario Bellini that was launched on the market in 1970. An object holding a search for primary forms, the simple volume of a cube which leads to modularity and composability, hiding the functions of a Hi-Fi system. From this cube, Bellini brought out a stereo system, speakers included, called the Totem RR130 and launched it on the market in 1970.

The concept of “timeless design” is the core of the new campaign for Tod’s No_Code, entitled “Masters of Design”. The campaign's protagonists are the latest No_Code collection styles, positioned front and centre amidst a backdrop of the most famous masterpieces from the history of international design. “A piece of design transcends the concept of beauty and embraces an idea that combines functionality with style that stands the test of time", stated Yong Bae Seok, Head Designer of No_Code. "It was our ambition that Tod’s No_Code follows suit with products that can be used over time, remaining timeless yet recognisable even in the future”.

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