Masters of Design
The new project titled Masters of Design features the new Tod's No_Code styles, alongside several iconic masterpieces from the history of international design. The campaign aims to accentuate the timeless charisma of the X and X High-Top styles. No_Code’s designer Yong Bae Seok has taken inspiration from the works of select masters of international design. Episode one: Mario Bellini.Read More Read Less
Renowned Italian architect and designer, Mario Bellini, has designed numerous buildings around the world. Among his most famous projects are the Portello Trade Fair district in Milan, the Tokyo Design Center in Japan, the National Gallery of Victoria in Melbourne and the Department of Islamic Art at the Louvre in Paris. He has received the Compasso d'Oro (Golden Compass) Award eight times, and many of his works are displayed at the MoMA in New York. In 2015 the Triennale Milano awarded him the Gold Medal for Italian Architecture to honour his career.
The TOTEM Brionvega is a famous piece of design work by architect Mario Bellini, which was conceived in 1970. At first glance, it seems to be a smooth, white cube, embodying the search for primary forms. Once opened, the design object leads to modularity, revealing Hi-Fi functions and hiding a stereo system, speakers included.
The new campaign “Masters of Design” signed Tod’s No_Code features the new collection’s styles, alongside several iconic masterpieces from the history of international design. This synergy is captured by photos and videos, embodying the concepts of beauty and functionality that transcend time, within the essence of design itself.