Masters of Design
The concept of “timeless design” shapes the new Tod’s No_Code project, entitled “Masters of Design”. No_Code designer Yong Bae Seok was inspired by the work of two design masters: Mario Bellini with his Totem Brionvega hi-fi system and Dieter Rams with his Braun Regie 510 audio amplifier. Alongside the new collection are these two iconic masterpieces from the history of international design, which fuse together functionality and timeless style.Read More Read Less
Dieter Rams was born in Germany, in 1932. Influenced by the presence of his grandfather who was a carpenter, Rams was trained as an architect during the German reconstruction era in the early ‘50s. In 1955 he began to work at Braun, the leading electric products company based in Germany, modernising the interiors of the building that was launching revolutionary items. He played a fundamental role in the company and famously introduced the clear perspex lid addition to the SK4 radiogram in 1956. Afterwards, he was appointed head of design at Braun from 1961 to 1995. Together with his design team, he was responsible for many of the pioneering domestic appliances and furniture of the 20th century.
This product has a minimalist look that redefined the typology of domestic audio equipment. The detailed consideration of such compact, simple designs secured Braun's success in the postwar consumer electronics market and became a model for their many competitors.
The new campaign “Masters of Design” signed Tod’s No_Code features the new collection’s styles, alongside several iconic masterpieces from the history of international design. This synergy is captured by photos and videos, embodying the concepts of beauty and functionality that transcend time, within the essence of design itself.
Renowned Italian architect and designer, Mario Bellini, has designed numerous buildings around the world. Among his most famous projects are the Portello Trade Fair district in Milan, the Tokyo Design Center in Japan, the National Gallery of Victoria in Melbourne and the Department of Islamic Art at the Louvre in Paris. He has received the Compasso d'Oro (Golden Compass) Award eight times, and many of his works are displayed at the MoMA in New York. In 2015 the Triennale Milano awarded him the Gold Medal for Italian Architecture to honour his career.
The TOTEM Brionvega is a famous piece of design work by architect Mario Bellini, which was conceived in 1970. At first glance, it seems to be a smooth, white cube, embodying the search for primary forms. Once opened, the design object leads to modularity, revealing Hi-Fi functions and hiding a stereo system, speakers included.