Global Brand Ambassador Xiao Zhan visited our headquarters in the Marche region in Italy, where Tod's tradition and innovation find fulfillment in perfect harmony with the surrounding nature. In this unique context, Xiao Zhan discovered first-hand the ateliers where Tod's most iconic collections and pieces are crafted daily, a place where the ethical and responsible commitment of the brand is directed primarily toward the well-being of the employees and their families.
Starting with the division dedicated to the creation of prototypes and the customization of wooden shapes and proceeding with meeting our artisans and watching the steps of materials quality check, Xiao Zhan was able to experience the processes of product development, craftsmanship, care, and attention to detail that go into each Tod's object. By visiting the beating heart of the brand's history and values handed down through generations, the Global Brand Ambassador spent an exceptional day in the world of Tod's, symbol of the most authentic Made in Italy quality and excellence.