Businaro Family
Villa Palazzetto. A family history of friendship and tradition, of contemporaneity and Italian lifestyle.
Villa Palazzetto in Monselice, in the province of Padua, is the setting for Tod's Autumn-Winter 2024/2025 advertising campaign and an extraordinary place symbolic of the Italian lifestyle.
Owned by the Businaro family for more than a century, the Villa is an example of Italian architectural syncretism.
It was built in 1627 and can boast an intervention signed by Carlo and Tobia Scarpa: the project was initiated by Aldo Businaro's father in the Seventies and completed by his son in 2006; "from father to son, from son to father", as Carlo Scarpa himself remarked, demonstrating how art and architecture have always characterised the taste for beauty and experimentation in Italy. The Villa bears witness to a long narrative in which art, life, fantasy, and pragmatism have come together, creating a perfect example of an Italian history built on traditions and a love for beauty. Walls from the 17th century coexist alongside modern and contemporary works or pieces of furniture signed by great names from the Italian and international traditions. Aldo Businaro, entrepreneur and ambassador of Italian design in the world, moved to live in the Villa in the 1960s: a manifesto-house that sealed the friendship between generations and families representing the "art of receiving" that sums up the Italian lifestyle so well.
The Villa symbolises a unique piece, a microcosm that, over time, has created alliances to add beauty and enrich itself with Italian art and history.
Villa Palazzetto in Monselice, in the province of Padua, is the setting for Tod's Autumn-Winter 2024/2025 advertising campaign and an extraordinary place symbolic of the Italian lifestyle.
Owned by the Businaro family for more than a century, the Villa is an example of Italian architectural syncretism.
It was built in 1627 and can boast an intervention signed by Carlo and Tobia Scarpa: the project was initiated by Aldo Businaro's father in the Seventies and completed by his son in 2006; "from father to son, from son to father", as Carlo Scarpa himself remarked, demonstrating how art and architecture have always characterised the taste for beauty and experimentation in Italy. The Villa bears witness to a long narrative in which art, life, fantasy, and pragmatism have come together, creating a perfect example of an Italian history built on traditions and a love for beauty. Walls from the 17th century coexist alongside modern and contemporary works or pieces of furniture signed by great names from the Italian and international traditions. Aldo Businaro, entrepreneur and ambassador of Italian design in the world, moved to live in the Villa in the 1960s: a manifesto-house that sealed the friendship between generations and families representing the "art of receiving" that sums up the Italian lifestyle so well.
The Villa symbolises a unique piece, a microcosm that, over time, has created alliances to add beauty and enrich itself with Italian art and history.
