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Stories of Contemporary Life Seoul

Tod’s No_Code presents in Seoul, Korea, an exploration of contemporary life, highlighting the synergy between technology and craftsmanship along with the words of authoritative visionaries of different ages and origins. Tod’s No_Code explores the contemporary life through the testimony of creative minds.

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No_Code Shelter: Stories of Contemporary Life Milan Design Week 9-14 April 2019, Spazio Cavallerizze, Museo Nazionale della Scienza e della Tecnologia “Leonardo Da Vinci”

Shelter No_Code - concept by Studio Andrea Caputo - presents an exploration into contemporary life & housing archetypes. A search for a balance between the passion for technology and the fascination for craftmanship through the testimony of eight creative people of different ages and origins.

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QOODER X TOD’S No_Code. A collaboration between automotive and contemporary Italian manufacturing.

In a world where the automotive and luxury industries have come together on exclusive aesthetic projects, the collaboration between Qooder and Tod’s No_Code is going to the Geneva Motor Show with a new operation based entirely on the philosophy and values bothbrands have in common.

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Tod's celebrates the beauty, speed, innovation and avant-garde of Seoul by choosing the Korean city as the location for the launch of the Tod’s No_Code project in Asia, plus the worldwide presentation of the No_Code Shoeker #03 created by Korean designer Yong Bae Seok.

Tod’s has created No_Code, an innovation workshop dedicated to experimenters and all those who feel themselves a part of this collective to rewrite the rules. "Tod’s has created No_Code, an innovation workshop dedicated to experimenters and all those who feel themselves a part of this collective to rewrite the rules. Tod’s No_Code moves with fluidity and elasticity, transcending seasons, unbridled by codes, combining the luxury of Tod’s craftmanship with high quality technologies, all Made in Italy.

Tod’s No_Code created a new product philosophy that springs from the marriage of shoe and sneaker using the highest italian craft quality and technological innovation. A third way in which Tod’s is revolutioning ways of moving in the world. A hybrid that combines the finest characteristics of each, carrying innovation forward, embodied also in a new product.

The No_Code Shoeker #01, #02 and #03 goes beyond stylistic codes to make it perfect at any time of day. New materials and treatments result in an unprecedented lightness and a clean and essential design using the finest quality leather. "The No_Code Shoeker #01, #02 and #03 goes beyond stylistic codes to make it perfect at any time of day. New materials and treatments result in an unprecedented lightness and a clean and essential design using the finest quality leather. No_Code is the new mark of belonging in a world where high intensity meetings fade into long weekends, where whatever the event, time or season, is always buoyed up by freewheeling yet impeccable quality.

No_Code Shelter: Stories of Contemporary Life

Tod’s No_Code examines the changes happening in contemporary society resulting from the rapid progression we are seeing in existing codes. We are living in a constantly evolving world, where people’s ways of working are changing, their personal relationships are changing and, as a result, so are their style needs. “Tod’s No_Code” has examined research and studied responses into the contemporary world which are subsequently leading to this rapid social change we’re seeing.

“Hybridization”, the keyword in contemporary culture, is the central theme of the exhibition. The concept behind the exhibition is based on the continuous merging of relationships between two different worlds: the fascination with technology and the charm of traditional craftsmanship. To explore this concept, Tod’s has partnered with internationally renowned architectural firm Studio Andrea Caputo on its “No_Code Shelter: Stories of Contemporary Life” project at the Fuorisalone in Milan from 9th to the 14th April 2019.

The exhibition presents a meeting between the “Tod’s No_Code” philosophy and an installation designed to disrupt traditional codes, creating a space that doesn’t follow a set pathway. To produce an installation in line with the “No_Code” philosophy, Andrea Caputo went back to the roots of architectural design in order to develop and represent the theme of a “shelter”.

The words of authoritative visionaries discuss the challenges of tomorrow in contemporary life, which are documented in eight video interviews. These eight documentaries explore contemporary life through people of different ages and backgrounds who are living in a society that’s rapidly changing its codes, discussing how creatives in various different sectors are reacting to these changes.

The installation is therefore an exploration of a decodified space, presenting various types of shelters. Each shelter showcases a different personal video on the changes in contemporary life. The objective of the exhibition is to explore the origins of our traditional codes and look at how these codes have evolved, to find answers to the challenges of the future in order to understand what the next global style necessities will be.

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CITY GOMMINO MOCASSINO IN PELLE
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Contacts +39 00 00 00 devmilano@todsgroup.com
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CITY GOMMINO MOCASSINO IN PELLE
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Contacts +39 00 00 00 devmilano@todsgroup.com
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