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Xiao Zhan Global Brand Ambassador

Newly appointed Global Brand Ambassador Xiao Zhan leads the Tod's Spring-Summer 2024 advertising campaign. Chinese actor and singer Xiao Zhan has been part of the Tod's family since 2021 and has always admired the brand's values of exquisite craftsmanship and timeless elegance, bringing a contemporary feel to Tod’s Italian style.
Now, in his position as Global Brand Ambassador, Xiao Zhan stars in the Tod’s Spring-Summer 2024 campaign where he elegantly showcases the new collection. He is seen wearing the brand’s most iconic products, such as the Gommino Bubble and the T Timeless Messenger. Additionally, he brings a modern twist to the Di Bag and the new Greca Belt paired with must-haves from the Italian wardrobe. A look that is both sophisticated and casual at the same time, enhancing the detailed craftsmanship central to the brand’s DNA.