Global Brand Ambassador Xiao Zhan visited our headquarters in the Marche region in Italy, where Tod's tradition and innovation work in perfect harmony with the natural landscapes surrounding it. In this unique setting, Xiao Zhan discovered the ateliers first-hand where Tod's most iconic collections and pieces are crafted daily, a place where the ethical and responsible commitment of the brand is directed primarily toward the well-being of the employees and their families.
Starting with the division dedicated to the creation of prototypes and the customization of wooden shapes, followed by meeting our artisans and discovering the quality control of materials, Xiao Zhan was able to experience the processes of product development, craftsmanship, care, and attention to detail that go into each Tod's piece. By visiting the beating heart of the brand's history and values that have been handed down through generations, the Global Brand Ambassador spent an exceptional day in the world of Tod's, a symbol of the most authentic Italian craftsmanship and excellence.