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Aria d'Italia
Italian stories in eight words
Aria d'Italia is an original Tod's project celebrating the contemporary Italian lifestyle and its inherent values: a talent and passion for quality in every aspect of life, from culinary delights to art, from the joy of sharing to cherishing traditions. Through eight keywords, a series of personal and professional stories are told by artists, entrepreneurs, and artisans, each representing in their own way the essence of Italian identity. Chapter after chapter, Aria d'Italia becomes an illustrated journey, the voices of a new generation, brimming with creativity, able to reinvent our country's heritage through entrepreneurial and unconventional artistic ideas.
In September 2022, Aria d'Italia's words and images will come together in a book published in collaboration with Rizzoli International Publications.
Chapter Five
Craftsmanship
The art of handcrafting told from two authentic and original viewpoints. Artist Zazie Gnecchi Ruscone in her atelier in Rome gives life to unique creations made using hand-painted fabrics. Marcello Mereu, after working for a period of time in the field of Fashion Management, he dedicates himself to vintage automobiles becoming a world-famous car dealer.
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Chapter Six
Passion
The desire to go after even the wildest of dreams following one's attitudes and personal beliefs: Photographer Filippo Jacobsson lives in the midst of pure nature, in a secluded hidden corner of Lake Como, and Designer Giovanna Carboni in Cremona, who makes one-of-a-kind designer pieces using traditional techniques, creativity and absolute dedication.
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