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Aria d'Italia

Italian stories in eight words

Aria d'Italia is an original Tod's project celebrating the contemporary Italian lifestyle and its inherent values: a talent and passion for quality in every aspect of life, from culinary delights to art, from the joy of sharing to cherishing traditions. Through eight keywords, a series of personal and professional stories are told by artists, entrepreneurs, and artisans, each representing in their own way the essence of Italian identity. Chapter after chapter, Aria d'Italia becomes an illustrated journey, the voices of a new generation, brimming with creativity, able to reinvent our country's heritage through entrepreneurial and unconventional artistic ideas.

In September 2022, Aria d'Italia's words and images will come together in a book published in collaboration with Rizzoli International Publications.

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Chapter 3


To cherish and preserve traditions and the past through present and future experiences: brothers Aldo and Francesco Sersale, owners of the legendary "Le Sirenuse" Hotel in Positano, and sisters Costanza and Theodora Chia, a painter and costume designer respectively, illustrate the memories, habits, and knowledge handed down from generation to generation.

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Chapter 4


The joy of sharing and blending of different cultures. Producer and director Virginia Taroni's villa in Cernobbio, becomes a meeting place and brings together a group of talented young people, all quintessentially cosmopolitan in their own distinctive way. In Palermo, the classic novel "Il Gattopardo" is narrated by Giuseppe Lanza Tomasi, a parliamentary assistant in Brussels and nephew to the author of this narrative masterpiece.

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