How do you become an icon? A character with timeless charm,
fuelled by the choices of a lifestyle that has become legendary.
The secret is the personal and precise way of being even before appearing, that becomes global, never altering its unmistakable and inimitable codes.
A tribute to the eternal influence of icons from the past and present – modern interpreters of a timeless lifestyle.
ALAIN DELON • STEVE MCQUEEN • MICHAEL FASSBENDER • MARCELLO MASTROIANNI • GEORGE CLOONEY • MARLON BRANDO • COLIN FIRTH • BOB DYLAN • AARON KWOK • JEAN-PAUL BELMONDO • RICHARD GERE • ADRIEN BRODY • JAMES DEAN • KIT HARINGTON • ROBERT REDFORD • BRAD PITT • JAMES FRANCO • SEAN CONNERY • LEONARDO DICAPRIO • MICK JAGGER • JARED LETO • WARREN BEATTY • BYUNG-HUN LEE • ROBERTO BOLLE • SEAN PENN • JOHN LENNON • TONG DAWEI • VINCENT CASSEL • PAUL NEWMAN